The world mourns the sudden passing of Solomon Choi, the visionary founder of 16 Handles, a beloved frozen yogurt chain that redefined self-serve dessert experiences. Choi's entrepreneurial journey began in 2008 when he opened the first 16 Handles location in New York City's East Village. His innovative approach to frozen yogurt quickly captured the hearts of dessert lovers across the globe, expanding the brand to over 40 locations internationally before its sale in 2022.
A Legacy of Innovation: The Birth of 16 Handles
In 2008, Solomon Choi introduced New York City to its first self-serve frozen yogurt shop, 16 Handles. Named for the 16 rotating flavors available at any given time, the concept celebrated individuality and customization, offering customers an unparalleled level of control over their dessert experience. With all-natural ingredients and irresistible flavors, 16 Handles quickly became a staple in the city's bustling food scene, earning its reputation as NYC's #1 soft serve and dessert brand.
Growth and Expansion
Solomon Choi's vision extended beyond New York. Under his leadership, 16 Handles expanded into a global franchise, with locations spanning multiple countries. In addition to his work with 16 Handles, Choi founded Jabba Brands, a growth consultancy firm specializing in food and beverage startups. Through Jabba Brands, Choi advised and invested in companies focused on enhancing how people eat, drink, and live harmoniously, further cementing his legacy as a pioneer in the industry.
Honoring Solomon Choi's Contributions
Choi's impact on the food and beverage industry was profound. He was not only a successful entrepreneur but also a mentor and advisor to countless aspiring business owners. In honor of National Frozen Yogurt Month, which takes place each June, many have reflected on Choi's contributions to the industry and the joy he brought to millions through 16 Handles. Despite his untimely death at the age of 44, Choi's influence continues to inspire those who knew him and those who experienced his creations.
Memorializing a Visionary Leader
We are deeply saddened by the unexpected passing of 16 Handles' Founder and former CEO Solomon Choi, said Neil Hershman, current CEO of 16 Handles. Choi's death leaves a void in the culinary world, but his legacy lives on through the businesses he touched and the lives he changed. As a seasoned F&B entrepreneur with over 20 years of experience, Choi's expertise and passion were unmatched.
In a tribute to Choi, 16 Handles celebrated National Frozen Yogurt Day on February 6 by offering free Fro-Yo to all rewards members and introducing new matcha and taro Fro-Yo flavors. These initiatives reflect Choi's commitment to innovation and customer satisfaction, values that remain central to the brand's identity.
A Conversation with Solomon Choi
Several years ago, I had the privilege of interviewing Solomon Choi for Thrive Global. During our conversation, he shared insights into his entrepreneurial journey, emphasizing the importance of acknowledging those around you and fostering meaningful connections. His wisdom resonated with readers and continues to inspire entrepreneurs worldwide.
Choi's untimely passing is a reminder of the fragility of life and the lasting impact one person can have. As we celebrate his achievements and mourn his loss, let us honor Solomon Choi by embracing the values he championed: creativity, collaboration, and community.
Looking Forward
While Solomon Choi may no longer be with us, his legacy endures through 16 Handles and the countless individuals he mentored throughout his career. Under the leadership of Neil Hershman, 16 Handles continues to thrive, carrying forward the vision and spirit of its founder. As the brand grows and evolves, it serves as a testament to Choi's enduring influence and the power of his ideas.
