Solomon Choi, the visionary founder of 16 Handles, passed away on June 7, leaving behind a legacy in the frozen yogurt industry. His contributions to the food and beverage sector extended far beyond his work with 16 Handles, making him a respected figure in both entrepreneurship and franchising circles.
The Birth of 16 Handles
Founded in 2008 by Solomon Choi, 16 Handles revolutionized the frozen yogurt landscape by introducing New York City's first self-serve concept. The name 16 Handles was inspired by the 16 rotating flavors available at any given time, offering customers endless customization options. This innovative approach quickly resonated with consumers, establishing 16 Handles as a trailblazer in the dessert market.
A Pioneering Entrepreneur
Born in South Korea and raised in Southern California, Solomon Choi moved to New York City with a $600,000 seed investment from his family. His bold decision to launch 16 Handles in the East Village marked the beginning of an entrepreneurial journey that would expand to over 40 locations worldwide. Under his leadership, 16 Handles became synonymous with quality, innovation, and customer satisfaction.
In addition to founding 16 Handles, Solomon Choi established Jabba Brands, a growth consultancy firm dedicated to helping companies improve the way people eat, drink, and live harmoniously. Through Jabba Brands, he advised and invested in numerous startups, further cementing his reputation as a forward-thinking leader in the food and beverage industry.
National Frozen Yogurt Month and Beyond
In honor of National Frozen Yogurt Month, celebrated each June, Solomon Choi often shared insights into the industry, emphasizing the importance of aligning technology with guest preferences. His commitment to enhancing customer experiences through innovation earned him widespread admiration.
Before selling the franchise to its largest franchisee, Neil Hershman, in 2022, Solomon Choi ensured the brand's continued success by maintaining high standards of quality and service. Even after stepping away from day-to-day operations, his influence remained evident in 16 Handles' ongoing popularity.
Tributes and Legacy
Following the news of Solomon Choi's passing, tributes poured in from colleagues, friends, and admirers across the globe. In a statement, 16 Handles CEO Neil Hershman expressed deep sorrow, saying, We are deeply saddened by the unexpected passing of 16 Handles' Founder and former CEO Solomon Choi. His vision and passion transformed the frozen yogurt industry.
As a mentor and advisor, Solomon Choi inspired countless entrepreneurs with his wisdom and generosity. His impact extended beyond business, touching the lives of those fortunate enough to know him personally. In interviews and podcasts, including the Ovation Podcast, he generously shared lessons learned during his career, encouraging others to pursue their dreams with courage and determination.
A Celebration of Life
To honor Solomon Choi's memory, 16 Handles continues to celebrate milestones such as National Frozen Yogurt Day, offering special promotions and introducing new flavors like matcha and taro. These events not only delight loyal customers but also serve as reminders of the joy and creativity Solomon Choi brought to the world.
As we reflect on his life and achievements, it becomes clear that Solomon Choi left an indelible mark on the food and beverage industry. His dedication to excellence, combined with his unwavering belief in the power of community, will inspire generations to come. The world has lost a true innovator, but his legacy endures through the countless lives he touched and the businesses he helped build.
